How to monetize a blog without ads
And at some point in time, any blogger asks himself the question "is it possible to make money on a blog"? Answer – it is definitely possible. But one should know the right ways to do it. So let's find out together how to monetize a blog and how to do it without ad.

In which ways to monetize sites and blogs?

At first let's see in general what monetizing scenarios there are in store:
  1. Earning on advertising (this includes earning on contextual ad, on teaser and banner networks);
  2. Earning on push-messages (pop-up ad when the user agrees to get notifications and the owner receives money for every click on an ad);
  3. Earning by selling links (this includes advertising articles reviews with links to products as well);
  4. Earnings on affiliate programs (payment for targeted actions, like downloading some specific app, ticket purchase etc.);
  5. Earning on a paywall (subscription for full access to content on weekly/monthly basis);
  6. Earnings on the sale of (info) products (the blogger can recommend various services or sell his own information products);
  7. Donations from readers in support of the author.
Depending on the niche of the site, something works better, something worse, but maximum results can only be achieved by combining the methods mentioned above.
In today's world, people have learned to make money through the Internet. Every day the network is becoming more and more diverse with sites, projects, and blogs that are aimed at attracting a client.
Why trying to monetize without ad?

Aggressive advertising has almost become obsolete. Earlier sales of all kinds of rubbish went very well in this way, but now such bold advertising has begun to annoy users. Search engines have also begun to fight with such forms of advertising as well. The expected trend for future - teasers on sites will appear less and less, and the punishment for them will be stronger.

Aggressive advertising has almost become obsolete. Earlier sales of all kinds of rubbish went very well in this way, but now such bold advertising has begun to annoy users. Search engines have also begun to fight with such forms of advertising as well. The expected trend for future - teasers on sites will appear less and less, and the punishment for them will be stronger.
Among other ad monetizing trickeries are:
  • earning bloggers are forced to spend half the time searching and communicating with advertisers;
  • banner ad litters screen and distracts user's attention;
  • more than a half of internet-surfers use AdBlock apps which make ad quite toothless;
  • searching engines apply filtering and measures of punishment for sites with excessive ad amount (aggressive ad);
  • contextual advertising systems (like Adsense) is known for a strict moderation of affiliate sites, and it has become even more closed. Site approval depends on strict factors that for newbies hard to fulfill;
  • plus profits from contextual ads quite vary through the season, depends on region and filtering can be applied (thus reducing the amount of it);
  • ad monetizing of a site that was made yesterday is pointless (the same is true if it's domain was bought recently);
And which way of monetizing to follow?

The site income level depends on the attendance, credibility, and quality of the project, as well as on the experience of its owner. In one case, a personal blog can bring more profit from direct advertisers than an information project with several thousand unique visitors per day, earning on context. But not by the ad alone - there are ways of earning on your blog which exclude advertisement as a means of profit at all.

Link selling

Earnings on the sale of links - one of the oldest ways of monetization. Undoubtedly you've seen on some blogs at the end of the article/post something like "Sponsor of this post blah blah blah" and a link to some specific site.

+ such link is paid to the webmaster one-time, regardless of how many people view it;
+ specific tools like link exchange markets helps to earn money even for a new sites;
- stable income can be guaranteed only if the site has authority in the "eyes" of search engines.
- fast indexation, site longevity, and other factors have an impact in this case. Blog-beginners will hardly enrich themselves in this way a lot;
- too many links harm the ranking of your blog in search results. Better to utilize this way very wisely;

Sponsored content selling

The only difference from earning from selling links is that the blogger, along with the links, also places the content (articles mostly) of advertisers.

+ site fulfilment and updating content without self-efforts;
+ monetization as it is;
- need to post thematic and genuinely useful content (otherwise the outflow of the audience is inevitable);

Sale of info products / sponsored overviews

If the blog is sufficiently visible in its niche, then interested advertisers can write with offers to promote their website/product or to review their product/service. The same way you can sell info products from your own right.

+ profits from such type of promotion is quite high and strictly individual;
- blog should be popular, with great deal of readers/views. Only in this case it will be attractive for potential advertisers
Readers' donations

Author-blogger can invite his readers to replenish the balance by the amount determined by the reader himself (by clicking the button under the content they like or on a page).

+ easiness of technical integration: just install the payment button and that's it;
+ virality and search traffic are fully preserved;
- low profit. The reader pays out of gratitude, expressing a desire to support the author, this scheme works well only in cases of the serious need for the recipient of donations.

Affiliate programs

What is the meaning of affiliate programs? From all the goods/services sold through your affiliate link (referral link), a certain commission is deducted to you. It's better to choose programs that are close to the topic of the blog. For example, on a tourist site, you can embed a train ticket search form or add a hotel booking frame.

+ the amount of revenue here depends on the quality of traffic, the number of targeted actions and the size of the commission;
+ even not big blogs can earn in this way;
+ available aggregators (CPA) help to connect to a dozen different programs in one place for you;
- with this way of monetization, not all conversions will be counted, and the hold time (freezing money) can reach several months;
- through CPA it's impossible to calculate income in advance. It all depends on the subject, traffic and offer.

Subscription selling model / Paywall

Receiving payments from readers/users is the only real alternative to advertising. And this is the right model because the one who consumes the result of labor should pay for the work.

Previously we talked about the importance and value of content quality on the site. Of course, valuable information should not be publicly available. Useful materials take time both to create and to search. Therefore, the majority of encyclopedic and scientific articles are inaccessible for reading without advance payment. And here comes the paywall.

The paywall is a paid subscription to online publications or any other systems in which part of the content is available only for a fee.

Such form of monetizing is in use of many online editions, journals and knowledge bases.

Prepaid subscription has variations:
  • the resource/publication limits the number of free page views per user per month.
  • the article/material breaks off at the most interesting place and then the text is available only to subscribers;
  • the price varies depending on the number of people with access to materials and so on

Pros and cons of this model can be shaped as:

+ Receiving of a substantial payment immediately. The reader pays for the month or the year even;
+ Promoting of audience retention (by paying for a subscription, the user is more likely to keep reading the publication/blog/knowledge base continuously);
- a strong core audience is required. You need to create a popular resource with exclusive materials (worth to be paid for);
- the need to pay a significant amount with the first payment scares off some share of users

On a final note

Using any of the methods of monetization, first of all, be careful and avoid harming the reputation of your site. Interesting blogs with good content and high-quality material presentation sell well - keep this simple thesis in mind.
To find the optimal monetization scheme, constant experiments with different systems and formats are needed. Users and your readers don't like:
  • popunders and clickunders;
  • videos with automatic playback;
  • ad oversaturation;
  • rubbish teasers.
Just remember that users come to the site to solve their problems. If they need to "make their way" to the wanted content through a sea of advertising, then instead of clicks and revenue there will be only bad behavioral factors.
Let your blog thrive and may the force be with you!
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