Author-blogger can invite his readers to replenish the balance by the amount determined by the reader himself (by clicking the button under the content they like or on a page). +
easiness of technical integration: just install the payment button and that's it; +
virality and search traffic are fully preserved; -
low profit. The reader pays out of gratitude, expressing a desire to support the author, this scheme works well only in cases of the serious need for the recipient of donations. Affiliate programs
What is the meaning of affiliate programs? From all the goods/services sold through your affiliate link (referral link), a certain commission is deducted to you. It's better to choose programs that are close to the topic of the blog. For example, on a tourist site, you can embed a train ticket search form or add a hotel booking frame. +
the amount of revenue here depends on the quality of traffic, the number of targeted actions and the size of the commission; +
even not big blogs can earn in this way; +
available aggregators (CPA) help to connect to a dozen different programs in one place for you; -
with this way of monetization, not all conversions will be counted, and the hold time (freezing money) can reach several months; -
through CPA it's impossible to calculate income in advance. It all depends on the subject, traffic and offer.Subscription selling model / Paywall
Receiving payments from readers/users is the only real alternative to advertising. And this is the right model because the one who consumes the result of labor should pay for the work.
Previously we talked about the importance and value of content quality on the site. Of course, valuable information should not be publicly available. Useful materials take time both to create and to search. Therefore, the majority of encyclopedic and scientific articles are inaccessible for reading without advance payment. And here comes the paywall.
The paywall is a paid subscription to online publications or any other systems in which part of the content is available only for a fee.
Such form of monetizing is in use of many online editions, journals and knowledge bases.
Prepaid subscription has variations:
- the resource/publication limits the number of free page views per user per month.
- the article/material breaks off at the most interesting place and then the text is available only to subscribers;
- the price varies depending on the number of people with access to materials and so on